I’ve been working on an article for my blog for over a week. Normally I don’t do that I just write something quickly and post, like this one. But for once I thought I would write what I hope is a more thoughtful piece. This isn’t it by the way, I’ll probably post it tomorrow or the weekend when I am finally happy with it.
To help me with the article I’ve been reading a lot of advice blogs particularly about the headline. One particular blog that gives excellent advice is Mostly Blogging . If you don’t follow her I would recommend you do, her advice is fantastic on lots of aspects of blogging. When it came to finding a headline I used two sites she recommends the first one portent is supposed to come up with snappy headlines. I tried it, it made me laugh but wasn’t much help. It might have been because of the subject of my article that it didn’t work. My favourite suggestion was ’10 ways the Beatles cured Dyslexia.’
Leaving that site I went to another which analyses your headlines coschedule . T
his was much better and made you really think about the composition of the title. I played around with this for a bit trying to get a better score. I followed a link from this site which suggested you write 25 different titles for your article and eventually you will come up with some very good ones. I tried this analysing each one, it became another computer game trying to get a high score, and mine was 76 if you’re interested. Once I had written my 25, I highlight those scoring 70 and above. I then asked my wife and two boys to independently read them and pick their favourite, I didn’t explain what the highlighting meant. All three independently picked my favourite one which had scored quite low. My 15 year old even described it as ‘click bait’ (I know teenagers, what can you do?). So I went for that title. I think it’s catchy. It is slightly misleading but ties in with my post’s graphic (another tip form mostly blogging). Which goes to show the tools can be very helpful but nothing beats human intuition, although once you read the article you might all tell me my headline was rubbish.
What is this headline? Well you will have to wait until I’m finally happy with the article and post it!